The people
behind the growth.
Experience building companies. Creative that converts. A deep understanding of paid media. A shared focus on what comes next for your business.
John Botello
Company building. Performance marketing.
John brings more than 12 years of marketing experience to AdParlor. He has helped build and scale more than five companies in the home service industry, connecting customer acquisition with the realities of growing a service business.
His work with home service companies includes managing over $1 million in advertising spend and generating more than $15 million in revenue. As founder and CEO, John brings that experience to AdParlor’s approach to strategy, paid media, creative, and the journey from first impression to customer.
- Years in marketing
- 12+
- Home service companies helped scale
- 5+
- Ad spend managed for home services
- $1M+
- Revenue generated for home services
- $15M+
John’s experience with home service companies
Colin Latham
Film-trained storytelling. Creative that converts.
Colin is a film school graduate with more than six years of experience in content production. As Head of Content, he leads the creative work behind AdParlor’s ads, bringing a filmmaker’s eye to the stories businesses tell.
His work is a key reason our ads convert so well. He connects storytelling with a clear message, creating content that earns attention, builds trust, and gives people a reason to take action.
- Years of content experience
- 6+
- Graduate
- Film school
Colin’s background in film and content production
Jacob Canales
Paid acquisition. Media buying.
Known as the GOAT of ads and @adgoat on Instagram, Jacob brings more than eight years of media buying experience. His work in paid advertising has generated over $100 million in revenue.
As an advising partner, Jacob brings a paid media perspective to AdParlor’s thinking on acquisition, campaign performance, and growth. His experience adds depth to the strategy behind the campaigns.
- Years in media buying
- 8+
- Revenue generated from paid ads
- $100M+
Jacob’s experience in paid advertising
@adgoat on Instagram
Greg Bojko
Marketing leadership. Strategic perspective.
Greg brings more than 30 years of marketing experience to AdParlor’s advisory team. He is the CEO of AdStrategies, where his work spans marketing leadership, media planning, and creative strategy.
As an advising partner, Greg adds an experienced perspective on how a brand, its message, and its media investment work together. His background helps inform AdParlor’s approach to building marketing around a business’s broader goals.
- Years in marketing
- 30+
- AdStrategies
- CEO
Greg’s marketing leadership
AdStrategies.comLet’s make
bigger happen.
Tell us where you want to go. We’ll explore the strategy, creative, and systems to help you get there.